The brief 
How might you visualise and make human behaviour in crowds apparent to the public? The aim isn’t to change behaviour; instead, it is to adapt people’s thinking. 
The concept 
Create an interactive exhibition, which takes the audience on a journey from a birds-eye view of this topic through to ground-level. Allow them to observe the topic from various different angles, so that they can make their own assumptions, and start to realise how they are unintentionally a part of the crowd. 

Research Insights

Project development and sketches

Digital Model and Walkthrough of the Exhibition

Curating the exhibition space

Exhibition Assets

Sketches and planning the assets

Brand Collateral

Kinetic poster

Brand collateral for the proposed exhibition at the Site Gallery, Sheffield

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